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Singapore Air girl vs. Korean Air girl. Who wins?

February 21, 2011

Asian carriers Singapore Airlines and Korean Air recently launched splashy new ad campaigns. Which one do you like best? Or least? Does this type of advertising appeal to you or not?


Singapore Airlines new ad campaign (new this month) starts off with the famous “Singapore Girl” strolling through the streets of San Francisco. The scene then morphs into a stroll through several cities in India, France and China.


Normally conservative Korean Air raised a lot of eyebrows last year with the launch of this sexy new TV campaign.

I like both of them! What you YOU think? Leave comments below.

Filed Under: Airlines
  • Jay

    Korean Air for sure! Who flies to Singapore anyways? SQ is so 90s.

  • reece

    The Singapore airline ad wins clearly, so very sexy, so classy, so lovely, so poised, I always stop anything I am doing when the ad comes on tv. Reminds me of Thailand more than Singapore, she looks Thai. Hope they never stop broadcasting. . .

  • http://www.walking-ixus.net/blog abraxis

    The KE advert is very stylish and cool but SQ uses their actual Stewardesses in their adverts. So that gives SQ the win!

  • teo

    Wow they are both awesome! The SQ one is almost poignant and touching from the start, whereas the KE one starts kind of ho-hum but builds to a dramatic and exciting finish! Would love to see either of these on TV

  • Dean

    Singapore! It’s sophisticated just like their service and the brand.

  • Anthonyv8

    Singapore, hands down. More than just a pretty girl, it evokes a serenity that is the very opposite of how most of us experience air travel, but it’s certainly aspirational.

  • JK

    How could I not prefer an ad that starts out in my hometown of San Francisco? Singapore’s ad is much classier & focused.

  • http://www.JohnnyJet.com Johnny Jet

    Singapore Air girl vs. Korean Air girl. Who wins? Singapore Air!