Two Bay Area companies well known for their distinctive style, Virgin America and Banana Republic, have teamed up to create a new line of uniforms for Virgin America’s 2,000+ front-line employees. The new look is dubbed “utility chic.”
Starting on August 8, the new line will make its debut on
runways airplane aisles and airport concourses as Virgin’s flight attendants, pilots and airport employees don their new attire.
The project began with what sounds like a “Project Runway” challenge among Banana Republic design teams in New York City. Each team submitted their early designs to a panel of Virgin employees, and the winning design won the chance to create the full collection. Virgin says that the entire process took 18 months, multiple fittings, focus groups (and likely many cross-country SFO-JFK trips) to design. There’s a variety of styles for Virgin America’s pilots, in-flight and guest service employees.
Take a spin through the slideshow above and let us know what you think! I for one will miss the pilot’s current all-black (and oh so S-F) uniform– from the looks of the photos provided by Virgin, it will change to a smoky brown. I was also hoping that flight attendant pumps would be red– just like those worn by Virgin Atlantic flight attendants. A spokesperson told The BAT that red pumps (and even boots!) are on the drawing board for next year. I do like the leather jackets!