JetBlue announced this week that it will (finally) offer a new, faster satellite-based inflight wi-fi product starting in early 2013. (Currently, JetBlue does not offer inflight wi-fi at all.)
JetBlue (with flights between SFO and Oakland to destinations such as Long Beach, Austin, Ft Lauderdale, New York, Washington and Boston) says that the new service from Live TV and ViaSat (not Gogo) will be fast enough to allow streaming of movies in-flight. On its blog, JetBlue is promising that every passenger on the plane will be able to log on and have an “at-home experience” in terms of speed. The carrier offered no firm date for the launch, only promising “early 2013.” In an unusual twist, it says it will offer the service for free until the first 30 planes get it. After that, it will offer a tiered product, with a free basic connection, but charges for more bandwidth.
Not to be outdone by JetBlue, Delta says that it, too will offer the option of streaming movies and TV shows using inflight wi-fi on all 800 of its domestic two-class aircraft “by the end of 2013.” Delta currently provides Gogo wi-fi on its entire domestic fleet.
In related news, Canadian regulators have given the greelight to Gogo to get started on extending its ground-based network north of the US border. Service should be available starting in 2013.
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With SF-based Virgin America offering wi-fi on 100% of its flights, plus Delta, United and American providing it on all SFO>JFK flights, Bay Area Travelers (BATS!) are pretty spoiled. Such ubiquity is not the case elsewhere, and in fact, only 31% of domestic flights (1,165 aircraft) in the US have it. At Southwest, 35% of planes have it; 22% of American Airlines planes have it, and at United, the largest carrier in the world (and at SFO), only 1% of its flights have it, according to Business Travel News.
What is surprising is that usage of inflight wi-fi on the planes that offer it is miniscule—just a scant 5.4% on average for the first half of 2012 according to Gogo. I think that number is low because most flights are so short that it does not make sense to log on in-flight. But anyone who flies across the country frequently has witnessed a much higher usage rate– on some of those SFO-JFK flights sometimes it seems that the whole plane is logged on… and speed suffers as a result. So all these promises of faster products are heartening.
Whether it is land-based or satellite-based, the availability of wi-fi is THE deciding factor when I’m chosing an airline for flights longer than three hours. What about you? How important is in-flight wi-fi in your airline decision? Will you fly JetBlue more often if it comes through on its promise of a superfast in-flight wi-fi experience? Do we really need to stream video in-flight? Please leave your comments below.
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