When airlines hold press conferences, they usually want to show off how passengers can get a good night’s rest in a business class seat that converts to cozy flat bed. Or they will announce their latest celebrity chef-inspired meals or big seat back video screens to keep travelers entertained on long haul flights.
That was definitely not the case at a British Airways presser in downtown San Francisco last night.
In a total about face, BA’s press conference was all about how they are going to ask 100 big shot Bay Area and Silicon Valley innovators to work during an 11-hour, chartered Boeing 747 flight from SFO to London.
And as soon as they arrive, they’ll have to present their findings to a like-minded group of global thought leaders.
BA called the presser at to announce UnGrounded a new “innovation lab in the sky” that is designed to get Silicon Valley thought leaders, entrepreneurs, VCs and academics together in the confines of a jumbo jet to help solve global problems.
UnGrounded is the evolution of a business networking concept BA launched during the dark days of 2009 called Face-to-Face, which brought together hundreds of entrepreneurs hoping to expand their businesses overseas on free networking flights to London. (See The BAT report about BA’s Face-to-Face flights here Below is a video shot during that 2009 flight).
“Great innovation only happens face-to-face and our airline facilitates that,” said BA’s EVP, Simon Talling-Smith.
The first UnGrounded flight will depart SFO on June 12. The 100 industry leaders onboard will be tasked with coming up with a platform to help match tech talent with tech opportunities around the world.
“The talent crunch is a real issue for companies in major tech hubs around the world. We need to give more people the opportunity to discover and be discovered,” said Amir Dossal, a special representative from the UN on hand at the event. He said the gap between tech talent and tech opportunity is widest in the “STEM” fields of Science, Technology, Engineering and Math.
To come up with an innovative way to solve that problem, 100 thought leaders will be holed up on a big 747 that can hold up to 345 passengers. BA has hired Palo Alto’s well-known design firm IDEO to help orchestrate this very special flight—and get the job done.
To help them find and invite those 100 bright minds, BA tapped into the networks of several Bay Area big shots such as Leor Stern of Google, Gerald Brady of the Silicon Valley Bank, Celestine Johnson of Innovation Endeavors, Marguerite Gong Hancock of Stanford, Rhonda Abrams of The Planning Shop, Duncan Logan of RocketSpace, and Todd Lutwak at Andreesen Horowitz. BA has also partnered with the UN and the Decide Now Act (DNA) Summit in London.
I asked if there was any way my readers could apply to be one of the chosen few for this flight. The response was sort of a “don’t call us, we’ll call you.” The special 100 will be “hand selected and curated” by the UnGrounded Advisory Board. Or you could try explaining why you’d be perfect for this flight by sending an email to: email@example.com
Interested? Here’s more.