Quantcast

5 travel fees worth paying

The evening spread at the Park Royal on Pickering in Singapore is substantial. (Photo: Chris McGinnis)

The evening spread at the Park Royal on Pickering in Singapore is substantial. (Photo: Chris McGinnis)

The whole country seems to be making a collective groan when it comes to planning summer vacations.

And why not?

An early look at airfares (especially to Europe) shows some painful peak pricing, especially in July and early August. For example, nonstops from San Francisco International to cities such as London, Frankfurt and Paris are already running $1,400+ roundtrip. (And if you don’t book now, you’ll likely pay close to $2000 round trip later this summer.)

United made us all go bug-eyed when it announced that it was raising change fees on nonrefundable tickets to an egregious $200 last month. Our eyes popped even more when American, Delta and US Airways quickly matched the higher fee.

Then Frontier Airlines announced that it would begin charging $2 for in-flight beverages (including water) and $100 for gate-checked bags that don’t fit under the seat.

While I think that bag fees and change fees are rotten, the airlines love them—last year they collected nearly $6 billion in baggage and change fees alone. Fees, which now comprise nearly 30% of airline revenues,  are what’s been keeping them in the black in recent years.

But airlines aren’t the only ones playing fee-for-all. By now nearly every frequent traveler has been hit by a surprise “resort fee” or overpriced wi-fi fee at hotels. (Beware of those evil “per device” vs per room wi-fi fees, especially when traveling with others!) Rental car companies pile on all kinds of extra “concession” fees or hit us with obnoxiously high per-gallon fees when we don’t have time to fill up the car on the way back to the airport.

United Economy Plus seating usually provides enough room to work on laptops. (Photo: United)

United Economy Plus seating usually provides enough room to work on laptops. (Photo: United)

But all fees aren’t bad. As a matter of fact, I’m happy to pay fees that can truly improve my travel experience.

Here are five fees I don’t mind paying:

>Roomier seats. Elite level members of airline frequent flyer programs get free access to “premium economy” seats near the front of the cabin and by exit rows. However, non-elite travelers can pay a fee for access to these seats. Airlines determine such fees by the length of the flight and demand, and can range from $10 to $100. But on a long flight, a few extra inches can provide enough space to open up a laptop and be productive inflight. It can also make a big difference in comfort if you are tall like me, so it’s a fee I’ll pay when I have to.

>Early boarding. One of the most cherished benefits of elite status with airlines is the ability to board first and lay claim to overhead bin space. However, I spread my airline business around, and I’m not elite on every carrier I fly. So, for example, I’m happy to pay Southwest a $12.50 “Early Bird” fee to get me near the front of the boarding line—especially in the heat of the summer when planes are packed and overhead bin space scarce.

>Inflight wi-fi. When inflight wi-fi from Gogo or Row 44 works well (which seems increasingly rare), it’s definitely worth the fee to me, especially on transcontinental flights. This year, United is installing satellite-based wi-fi on its international fleet. It helps pass the time, keeps me productive and eliminates arriving at my destination to a full email box. $20 for a good connection on a five-hour flight? Sure. That’s money well spent to me.

Tip: To help sooth the sting of high fees, consider this: When you charge these travel related fees on credit cards linked to rewards programs, you are earning points you can use for free trips down the road. For example, with my Chase Sapphire Preferred card, I earn two points per dollar spent on travel (including most fees). Eventually, all those charges will add up to points I can redeem to help cut the high cost of future trips.

Inside the nice new Club at LAS near the Virgin America gates at Las Vegas McCarran Airport (Photo: Chris McGinnis)

Inside the nice new Club at LAS near the Virgin America gates at Las Vegas McCarran Airport (Photo: Chris McGinnis)

>Airport Club access. Have you ever been stuck in Chicago, Dallas, Houston or Atlanta during the summer thunderstorm season? Hordes of summer vacationers milling around…air conditioning systems straining to keep things cool…then the clouds roll in and gum up the works for hours. That’s the time it’s worth the $50 fee for a day pass to airport lounge. But get there early—once the lounge fills up, it’s open to members only. Also, be on the lookout for new non-airline, pay-to-play lounges such as The Club at SJC, Club at LAS (Las Vegas) or others like it– the per use fee is just $35 and definitely worth it during a long layover!

>Hotel Club Floor. When you know a trip is going to be all business all the time (and you don’t plan to get out much), a hotel club, executive or concierge floor is almost always worth the extra cost. When you pay the premium, you’ll likely get breakfast, snacks, booze (sometimes) and heavy hors d’oeuvres at night, free wi-fi, gym and business center access. Rooms are usually slightly larger and likely to be on upper floors offering better views. Plus, you can check in and out in the lounge and not have to wait in lines that can form in the hotel lobby. If I’m not planning to get out much, I’m usually happy to pay the premium of 20% or 30%.

Do you agree? Which travel fees seem most onerous to you? Which are you happy, even eager to pay? PLEASE leave your comments below. 

Chris McGinnis

HAVE YOU READ THE CURRENT ISSUE OF THE BAT: New 787 Dreamliner flight at SFO, Mileage Plus ranks highly, Sour Milk, SFO Airport Tiff, Virgin America loss, Tito’s vodka, dream of a new Terminal 1 at SFO.  Let’s catch up on Bay Area Travel news right now>>>

Disclosure: My company, Travel Skills Group, Inc, has a commercial relationship with Chase Card Services, which is mentioned in this post.

***

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

Mileage Plus ranking + new 787 @ SFO + PreCheck + Airport standoff

In This Issue: New 787 Dreamliner flight at SFO, Mileage Plus ranks highly, Sour Milk, SFO Airport Tiff, Virgin America loss, Tito’s vodka, dream of a new Terminal 1 at SFO. Sorry for the recent lag in updates! Let’s catch up on Bay Area Travel news right now>>>

A Japan Airlines 787 Dreamliner at San Diego Int'l Airport.

A Japan Airlines 787 Dreamliner at San Diego Int’l Airport– soon at SFO!

MORE 787 DREAMLINERS.  Starting September 1, Japan Airlines will fly a new Boeing 787 Dreamliner between SFO and Tokyo’s close-in Haneda Airport, replacing the current B777 service. ANA will re-start Boeing 787 flights between San Jose and Tokyo-Narita on June 1. (Did you see the slideshow from my ANA flight from SJC to Tokyo?) Currently, United has no plans to fly Dreamliners from SFO.

UNITED EASIEST TO REDEEM. Among major legacy carriers, United ranks highest when it comes to redeeming awards online, according to a survey by Ideaworks. The report says that United had award seats available 80% of the time. By comparison, American had award seats available only 49% of the time. Delta and US Airways are the most parsimonious with awards, with seats available only 36% of the time. Only AirTran/Southwest and JetBlue ranked higher than United. Full report here.

VIRGIN AMERICA NARROWS LOSS. Our hometown carrier is still struggling to climb into the black, even as many of its competitors are showing relatively healthy and consistent profits (except United). In the first quarter of this year, Virgin America lost $46 million, which is not good. But it’s better than the loss of $76 million during the same period a year ago. It’s expanding, too, adding new flights between LAX and Las Vegas, and from SFO to Newark and Austin, and between San Jose and LAX. Based on that sorta good news, the carrier is flirting with the idea of an IPO. Would you invest in Virgin America if it manages to go public? Please leave your comments below.

Rendering of proposed Terminal 1 at SFO

Rendering of proposed Terminal 1 at SFO

DREAMING OF A NEW TERMINAL 1. Check out this interesting proposal for a massive re-do of SFO’s Terminal 1. It’s many years away, but it looks super cool. And tatty old T1 could use some help, that’s for sure.

PRECHECK NEWS. Have you noticed that United has started printing your PreCheck status on your boarding pass? Nice to know before you go whether or not you’ll get those glorious three beeps! Another good thing about PreCheck: It’s now available for those traveling on “select international flights.” Has anyone out there been able to use PreCheck internationally yet? SFO officials say that there are no PreCheck lanes at the international terminal yet—so is it smarter to use the PreCheck lanes at T3, and then walk to your international flight?  Please leave your comments below.

INFLIGHT WI-FI POLL. Last winter we visited Gogo headquarters in Itasca, Illinois and took a fun ride on their in-flight lab for a look-see at a new system called ATG-4 that is designed to improve Gogo’s connections and speed. That was six months ago and we are wondering… Have you noticed a difference? PLEASE ANSWER! (The “Vote” button might appear clear, but you must click it to VOTE and see the results)

Have you noticed an improvement with in-flight wi-fi performance?

View Results

Loading ... Loading ...

FlightCar

FLIGHTCAR UPDATE. By now you’ve likely heard of FlightCar, a new online service that offers air travelers free parking by SFO, plus the opportunity to earn some cash when they rent your car to other passengers arriving at SFO. Sounds like a good “sharing economy” deal, but the airport is not at all happy about these unlicensed interlopers (including other services like pink mustachioed Lyft).  Earlier this year, SFO issued a cease and desist order, forbidding these new companies from operating at the airport. To get around the C&D order, FlightCar hired a licensed black car service to shuttle its customers between the airport and their private parking lot. FlightCar’s Shri Ganeshram told The BAT: “We’re operating within the legal bounds of the system using independent licensed liveries to drop off and pick up passengers at the airport.” He says that FlightCar is now renting about 80 cars per week, despite the SFO cease and desist order. So we contacted SFO spokesperson Doug Yakel to find out if FlightCar is operating legally. He said, “As a public agency, we need to ensure a level playing field for all providers of ground transportation, and FlightCar must sign a permit and provide proof of insurance like every other off-airport rental car company.  This is a matter of basic fairness. FlightCar has yet to meet the obligations, including insurance, required for an SFO permit that would certify them for safe and legal operation at the airport. Their method of transportation to/from the offsite location does not change the fact that they are attempting to operate at SFO without a proper permit. It remains an issue of safety and fairness for us.” How do you think this will all shake out? Have you, or would you use FlightCar? Please leave your comments below!

6 MONTHS FREE AND CLEAR. Starting later this month, CLEAR card holders will be able to use their cards for expedited security screening at San Antonio International Airport. And starting this month, Visa Signature is working with CLEAR to bring the uninitiated a free 6-month CLEAR membership — and $60 off the annual rate of $179 when membership automatically renews. Do you have one of the many Visa Signature cards? Then check this out.

WE NEED YOUR HELP! Dearest Bay Area Travelers: The BAT needs more readers. Can you help us out? Please forward this link to frequent traveling friends, travel agents, travel managers, travel bloggers and tell them why you love The BAT and encourage them to sign up! THANKS!

CLOUDY MILK. The campaign to rename San Francisco International after Harvey Milk has come to a vague close with only a promise to name an as-yet unnamed terminal at SFO after him. I’m glad the whole contentious issue is (mostly) behind us. What about you? Please leave your comments below.

New 76-seat Embraer 175 from United

New 76-seat Embraer 175 from United

MORE BARBIE JETS. United will add 30 Embraer 175 regional jets to the United Express fleet starting next year. The 76-seaters will replace the less efficient 50-seat RJs currently in use. United says, “The aircraft will be configured with 12 United First, 16 Economy Plus and 48 United Economy seats. The design of the aircraft will result in more personal space for customers with wider seats and aisles than those on the 50-seat aircraft. The aircraft can accommodate standard carry-on bags, resulting in more convenience for customers.”

BETTER VODKA. Starting in June, Tito’s Handmade Vodka, made in Austin, TX, will replace Absolut vodka on all United flights. Did you know that vodka is the most-served spirit on US flights?

Join Chris McGinnis & JohnnyJet for the #travelskills chat on Friday mornings!

Join Chris McGinnis & JohnnyJet for the #travelskills Twitter chat on Friday mornings!

SEEKING SUMMER TRAVEL DEALS? Join in the #TravelSkills chat with @JohnnyJet and me this Friday at 9 am PDT. Our new chat has been trending in the US on Twitter on nearly every Friday, so stop by and join the fun. And learn something, or uncover a summer travel deal! See www.travelskills.com/chat

MORE MEXICO AT SFO. Aeromexico will add a second daily round trip to Mexico City on July 15. Check out BAT editor Chris McGinnis’ recent Business Trip: Mexico City for BBC!

San Francisco  Mexico City

Flight Number Departure Arrival Frequency
AM 0665 01:00 am 07:14 am Daily
AM 0669* 01:25 pm 07:53 pm Daily

Mexico City  San Francisco

Flight Number Departure Arrival Frequency
AM 0664 08:26 pm 11:25 pm Daily
AM 0668* 09:30 am 12:07 pm Daily

*New flights schedules available starting July 15th, all in local time and subject to change without notice.

SEEKING SASSY WHEELS in Dallas or Austin? High end Silvercar (which rents only silver Audi A4s) is offering four Virgin America Elevate reward points per $1 spent, 2,500 bonus points with your first rental, and another 2,500 points for your fourth rental through November 30. Have you tried Slivercar? What did you think?

Chris McGinnis

***

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

New SFO flights + United fee hike + SFO Terminal video + 787

Catching up on Bay Area Travel news: New flights to France & China; United hikes fees; video inside new SFO Terminal; flirt on Virgin America flights from San Jose; 787 Dreamliner update, new Routehappy booking site; FlightCar is back.

China Eastern's A330-200 at SFO (Photo Peter Biaggi)

China Eastern’s A330-200 at SFO (Photo Peter Biaggi)

HUANYING AND BON VOYAGE. Last Friday (April 26) was a busy day at San Francisco International.

At 9:30 am, the first China Eastern A330-200 arrived from Shanghai to a water cannon salute and a welcome celebration at the airport. For now, here’s what we know: The Airbus A330 departs SFO at 11:30 am and arrives at Shanghai Pudong airport (PVG) the following day at 4 pm. On the return, the flight departs Shanghai at 1 pm and arrives at SFO at 9:30 am. Three days a week, the flight offers continuing service to Wuhan (pop 10 million), a central Chinese city many refer to as “the Chicago of China.” At the festive inaugural dinner at the Westin St Francis, I learned that China Eastern offers two types of business class seats on its Airbus A330-200—one type is the angled lie flight, the other is a true lie flat (180 degrees flat). China Eastern’s San Francisco manager Charlie Gu assured me that the San Francisco flight will always get the newer plane with the true lie-flat seats. It has to, if it plans on competing for business travelers with United since the deployment of its excellent new business class product on SFO-PVG nonstops. Every seat on China Eastern’s A330 (coach and business) has personal seatback entertainment systems and access to AC plugs. China Eastern is the second largest carrier in China (after Air China), and flies a relatively young fleet—with an average age of just seven years. SFO joins New York, Los Angeles and Honolulu as the fourth US city served by China Eastern—although, oddly, the airline does not have a US website. China Eastern is a member of the SkyTeam alliance, which offers Delta flyers a new way to earn and burn points on flights to burgeoning China. We’ll provide an in depth look at the new China Eastern flight to Shanghai in a future post.

Passengers on United's inaugural Paris flight greet by a 12-ft Eiffel Tower & free French inspired food & drink. (Photo: United)

Passengers on United’s inaugural Paris flight greeted by a 12-ft Eiffel Tower & free French inspired food & drink. (Photo: United)

On Friday afternoon, United recommenced nonstop service between SFO and Paris-CDG. (United discontinued SFO-CDG nonstops in Oct 2005.) Flight 990 departs San Francisco daily at 2:45 p.m. and arrives at Paris Charles de Gaulle Airport at 10:45 a.m. the next day. For the return, flight 991 departs Paris at 10:05 a.m. and arrives in San Francisco at 1 p.m. the same day. United operates this new service with Boeing 767-300 aircraft, which offer 30 flat-bed business class seats, 49 seats in Economy Plus and 135 seats in standard economy. The BusinessFirst cabin (configured 2-1-2) includes 15.4-inch touchscreen monitors for personal on-demand entertainment, electrical and USB outlets, iPod jacks and five-course meals. Each seat in Economy features a 9-inch touchscreen with personal on-demand entertainment, and all rows (configured 2-3-2) include access to electrical outlets. Book and fly United to Paris by May 31, and you’ll earn some tidy Mileage Plus bonuses. Air France is currently the only other carrier offering nonstops between SFO and Paris. Paris-based XL Airways offers summer season SFO-CDG flights.

UNITED HIKES CHANGE FEE TO $200. In what appears to be a poorly timed slap in the face to customers just coming off a year a dismal performance by United, the carrier has increased its fee to make changes to nonrefundable tickets by a whopping $50. That means if you want to change a domestic ticket, you’ll now pay $200 (plus any change in fare) for the honor. Want to change an international ticket? That will now be $300, thank you. Shortly after United hiked its fees, US Airways matched, which likely means its future merger partner American will follow suit. That leaves Delta as the hold out, but it’s probably waiting a bit to hike fees after taking so much heat for changing its same-day change fee last week. As we all know, Southwest does not charge change fees at all, but passengers do have to pay any difference in fare if it has increased from the time of purchase. Alaska Airlines and Virgin America still charge a much more reasonable $100 change fee. Is the $200 fee enough to make you switch away from United? Please leave your comments below.

A LOOK AT TERMINAL 3 PROGRESS. SFO has produced a video providing a virtual hardhat tour of the new Boarding Area E at United’s Terminal 3, which is due to open earlier next year. Some interesting facts picked up in the video: The glassy new terminal should be as nice or nicer than SFO’s award winning Terminal 2 (home to Virgin America and American). Expect very wide corridors, high ceilings, giant picture windows with dramatic ramp views, a new “information terrace” at the entryway, environmentally sustainable design and local food vendors.

WE NEED YOUR HELP! Dearest Bay Area Travelers: The BAT needs more readers. Can you help us out? Please forward this link to frequent traveling friends, travel agents, travel managers, travel bloggers and tell them why you love The BAT and encourage them to sign up! THANKS!

MEGA-MILE BONUS SITES GET FUNDING. Remember when we wrote about mega-miles bonus sites Pointshound and RocketMiles last month? Seems like venture capitalists think the sites are on to something. This morning, The BAT received a note from RocketMiles announcing that the six-month old company raised $2 million in its first round of external financing.

GET FLIRTY ON VIRGIN AMERICA. You see that hottie in the boarding area and try to establish eye contact. Bingo! You got “the look” back! You get onboard and see the object of your desire a few rows ahead of you. Instead of posting a “missed connection”  on Craigslist (and hoping for the best), a new service from Virgin America allows you to send a drink to someone via its seatback entertainment and food ordering system. Locate that hottie on the seatmap, choose a cocktail, and then send it over to them, then follow up with a text message via the system’s seat-to-seat communications platform. (Have a few minutes? Then check out this hilarious Asian animation of the new Virgin service.)

SPEAKING OF VIRGIN AMERICA. South Bay and Peninsula dwellers should be happy to note that Virgin America’s new four-times-daily nonstops between San Jose International and LAX crank up on May 1. Why suffer on another carrier’s cramped RJ when you can jump on Virgin’s mod A320 and send the hottie across the aisle a cocktail? Virgin will be entering the very crowded San Jose-LAX run, which is already served by five carriers: Low fare leader Southwest , United (which dominates the Bay Area) as well as American, Delta and Alaska Airlines. Southwest flies a one-class 737 on the hour-or-so long route, Delta, United and American fly regional jets, and Alaska uses a turbo-prop. Virgin is offering a two-for-one sale on SJC-LAX flights through May 31.

STATUS OF SFO’s LONG TERM PARKING LOT? From BAT reader Damian: Chris, I love the BAT!  Have you written about the SFO Long Term Parking garageIt has had floor closures for a couple years and is now empty.  One parks outside or even gets a pass to go to short term parking at the same rate. Does the garage have structural problems?  Seems like it should be a scandal. Perhaps this is old news but in poking around on the Web I didn’t happen to find anything.” Having noticed the same thing…and wondered, we contacted SFO, and spokesperson Doug Yakel helped clear things up. He said, “The level closures in the Long-Term Garage are part of an ongoing, pre-planned schedule to accomplish routine maintenance. This includes pressure washing, restriping of ground markings and light bulb replacements. Only one floor is closed at a time for this work, and the work is scheduled to ensure all levels are open during peak demand periods such as the holiday travel season. We also monitor occupancy rates to ensure the appropriate match of supply and demand, and modify closure schedules if needed.”

ANA's expansive true lie-flat business class seat on its Boeing 787 (Photo: Chris McGinnis)

ANA’s expansive true lie-flat business class seat on its Boeing 787 (Photo: Chris McGinnis)

787 UPDATE. As you may recall, ANA’s important new nonstops from San Jose to Tokyo-NRT were waylaid by the Boeing 787 Dreamliner grounding, forcing all passengers to fly via SFO. While the FAA and Japanese authorities have given a conditional green light to new flights, ANA says it will begin by “replacing existing batteries with new batteries, changing to new battery chargers and installing new battery containment boxes and venting system. The improvements will require approximately one week per aircraft, with work on all seventeen aircraft scheduled to be completed by the end of May.” After that will be new crew training and a series of heavily monitored “proving flights.” This week, an ANA spokesperson told The BAT that it should have a firm date for the resumption of SJC-NRT by May 9. How would you feel about flying on a Dreamliner across the Pacific? Please leave your comments below.

Screen shot 2013-04-29 at 9.41.54 AMARE YOU A HAPPY FLYER? Just fiddling around with the new Routehappy website makes us feel happy. Why? After a year of  researching, analyzing, and grading aircraft types and amenities, Routehappy applies “happiness factors” most business travelers care about such as seat pitch, width and layout, entertainment, Wi-Fi, in-seat power, plane quality, and trip duration to help you pick the option flight. In addition, it manually gathers complex information about flights from sources like the airline’s website, press releases, staff, industry analysts & influencers, blogs, forums, news stories and reviews from road warriors and “route experts.” It then applies a “happiness score” to each flight to help make the best decision. For example, I’ve always known that Delta’s roomy, jumbo B767 flights between SFO and Atlanta are much more comfortable than those long, narrow torture tubes known as Boeing 757’s. Routehappy exposes that. This sounded very similar to Hipmunk’s “Agony” index, which uses an algorithm to rank flights based on price, duration and stopovers. Routehappy seems to have taken flight ranking a step beyond that with more robust information that includes human input. Take a look at Routehappy and let us know what you think. Leave your comments below.

GET AROUND SFO CEASE & DESIST. The smart guys at FlightCar have found a way around the airport’s recent cease and desist order pushing it and other new-fangled airport transport options such as Lyft off airport property. Now, instead of dropping your car off with a FlightCar attendant at the airport, you drop your car at its off-airport lot, and then a licensed black car brings you to your terminal. When you land, you call FlightCar and the black car is sent to pick you up and brings you back to your car. Have you tried FlightCar? Should unlicensed transportation serviced be allowed at SFO? Leave your comments below. 

Chris McGinnis

***

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

Catching up on Bay Area Travel News, March 17 2013

In this issue: New flights to Newark; free mags at Bay Area airports; new lie-flat seats to Japan; more car sharing at Bay Area Airports; take our POLL about car-sharing!; how to jump in a seat on a private jet.

Jersey in Noe Valley (Chris McGinnis)

Jersey in Noe Valley (Chris McGinnis)

25% OFF JERSEYLICIOUS FLIGHTS. To celebrate its new nonstops between SFO/LAX and Newark, New Jersey (EWR), Virgin America is offering a nice 25% discount on a future flight  to or from EWR. (somewhat restricted– no Fridays or Sundays). To get the discount, you must enter its “Fly Like a Boss” Facebook campaign. You can also win a chance to fly on the inaugural LAX-EWR run with Richard Branson and Mashable’s Peter Cashmore. Details here. Virgin says that since it announced the launch of EWR flights, fares on the EWR-West Coast routes have dropped by as much as 30 percent “and travelers now have an airline option that guarantees Wi-Fi, live TV and new aircraft on every flight.” Current roundtrip fares on the SFO-EWR run for mid-May flights are about $365. Virgin is also offering a double or triple points promo on flights between now and June 30, but you have to register to get the bonus.

FREE PREMIUM MAGS AT SFO/OAK/SJC. Here’s a helpful new app for Bay Area Travelers (BATs) who frequently find themselves stuck at the airport during delays, yearning for a good read, but hesitating to weigh down their bags with heavy magazines. The new Foli iPad app offers free access to premium magazine content (the stuff that’s normally behind a pay wall at glossies like Vogue, Car & Driver, GQ or Bon Appetit)—but it only works at the airport. Foli uses geolocation technology to limit access to Bay Area airports only—as well as a few coffee shops and hotels.  Download the Foli app for free at the iTunes store. It’s definitely worth a download because you never know when the fog will roll in.

Delta's flat bed seating on a 767. (Photo: Delta Air Lines)

Delta’s flat bed seating on its Boeing 767s. (Photo: Delta Air Lines)

MORE LIE-FLAT SEATS TO JAPAN. Starting April 1, Delta will offer business class seats that recline to a full 180 degree flat bed for sleeping on its Boeing 767-300ER flights between SFO and Tokyo Narita. That means that all business class seats on all airlines (United, ANA, Delta) on the heavily traveled SFO-NRT route are now flat.  Japan Airlines flies between SFO and the closer-to-downtown Tokyo Haneda Airport, but offers the less popular “angled lie flat” business class seat.  (Did you know that JAL’s SFO-Haneda flights are numbered 001 and 002?) Headed to Tokyo? Then be sure and check out my latest dispatch from the Land of the Rising Sun for BBC: Business Trip: Tokyo.

Are YOU signed up for BAT updates? If not, why not? Email in the upper right column, please! 

One of BMW's electric DriveNow cars in SF (Photo: DriveNow)

One of BMW’s electric DriveNow cars in SF (Photo: DriveNow)

DRIVING TO SFO. The BAT recently included mention of FlightCar’s car sharing service but we’ve heard from readers about other similar options. For example, DriveNow is a car sharing service that allows travelers to drive all-electric BMW cars from several locations in and around downtown San Francisco to parking lots near SFO or Oakland airports for less than the average cost of airport shuttle services and more than 50% cheaper than cab fares. The first 30 minutes costs $12 and then 32 cents for every additional minute. (There’s a $39 fee to join the car sharing service.) The service is part of BMW’s sustainable transportation initiative and currently only available in the Bay Area. A similar car sharing service for airport trips called Hubber is in the works, too, with locations at SFO and LAX expected to open this April.

DRIVING TO/FROM NYC AIRPORTS. Hertz on Demand has a similar service in New York City—members can drive a Hertz car between airports and several locations in Manhattan for less than half of what you’d pay a cab or car service…and with the Hertz plan, there is no membership fee. (Hertz on Demand has a location in downtown SF, but currently does not offer one-way drop offs at local airports.)

What do you think about new car-sharing options for airport transfers?

View Results

Loading ... Loading ...
A Gulfstream IV (Photo: Nima Pirzadeh)

A plush Gulfstream IV awaits private-jetsetters (Photo: Nima Pirzadeh)

PRIVATE JET SHARING, TOO. Since we are on the topic of sharing transportation, let’s take a look at a brand new service called Jumpseat, which has been billed as “the Airbnb for private jets.” Since many seats on private jets fly empty, Jumpseat is a new app that connects people looking to share those seats with those looking to fly, producing significant savings for both parties. Shopping is free and takes only a few clicks. Registered members can book a JumpSeat without paying a membership fee. For example, when I recently searched for flights from the Bay Area, I found several flights in March and April from San Jose to Santa Ana, CA available for $1000-$2,250 each way. In March, there’s a nice big Citation X jet flying from LA to Eagle (Vail), Colorado with two seats available at $5000 each. Eight seats on a March flight from New York to Aspen on a posh Hawker 4000 are going for $20,000 each. Flying private is not cheap, but there are few hassles—no airport security, for example, when using private jet terminals. Interested? Then check out this article about it on Forbes.com.

***

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

***

Top tweeters for business travelers

twitter_london

Let’s face it, Twitter can be overwhelming for time-pressed business travelers. Who has the time to sort through the millions of #travel-related tweets?

Finding truly useful business travel information can be as tough as finding that free drink coupon at the bottom of your carry-on bag.

To help you out, here is a list of those I feel are the top Tweeters when it comes to business travel.

As matter of fact, since no one else has done it yet, I hereby announce the first Best Business Travel Twitter Awards—the BBTTs! Be sure to follow these road warriors, or add them to your lists!

(Listed in alphabetical order)

@adelmantravel - Social-media savvy corporate travel agency  Adelman Travel does a great job of posting important biz travel headlines every day.

@ausbt - The Australian Business Traveller tweets from down under with news and advice that that doesn’t just apply to Australians.

@barbdelollis – It’s smart to follow USA Today’s super-connected hotel blogger Barbara Delollis, who keeps us up to date with what’s hot and what’s not in at hotels—every business traveler’s home away from home on the road.

@cjmcginnis - That’s me. Having covered the business travel beat since 1991, I’ve developed a good nose for what’s important to frequent travelers, and provide links to top travel news as well as my posts on BBC.com, SFgate and elsewhere.

@econbiztravel – Official postings from Gulliver, The Economist’s excellent business travel blog—a good mix of US and European coverage.

@executivetravel – The twitter feed from Executive Travel Magazine, “which supports the affluent, executive lifestyle of the world’s business leaders.”

@frequentlyflyin – The feed from LA-based Darren Booth, who is CNBC’s Road Warrior editor, and also writes the FrequentlyFlying.com blog.

twitter-floowme@garyleff – The prolific Washington, DC-based Gary Leff writes the popular View From the Wing blog, and primarily tweets news and strategies for managing loyalty points.

@globetrotscott – New York-based Scott Mayerowitz is the airline reporter for the Associated Press, and frequently breaks important business travel news with his tweets.

@johnnyjet - LA-based John DiScala is the travel industry’s social media master, and supplies a steady stream of useful links and updates from his frequent jaunts around the world.

@sean_oneill – Travel techies should follow London-based Sean O’Neill, who covers travel tech for BBC.com and Tnooz.

@skiftnews – Skift.com is a slick and sophisticated new travel news site that’s taken the industry by storm, and its twitter feed provides an excellent, frequently updated stream of travel industry intelligence that leans heavily in the direction of business travel.

@smartwomentrav – Don’t let her twitter handle fool you—Orlando-based author and blogger Carol Margolis tweets a helpful stream of business travel “pearls of wisdom” that apply to both sexes.

@stuckatairport – Business travelers spend as much time in airports as they do on planes. If there’s something going on at an airport in the US or around the world, blogger Harriet Baskas is one of the first to know about it…and tweet about it.

@thepointsguy – I get dizzy watching Miami-based Brian Kelly, aka The Points Guy, masterfully keep up with the frequent changes in airline, hotel and credit card programs, and then tweet out smart strategies for earning and burning.

@todayinthesky – Washington, DC-based Ben Mutzabaugh writes USA Today’s popular Today in the Sky blog, and is frequently the first to know… and tweet… important airline industry news.

@travelfoodguy – Vermont-based bon vivant Larry Olmsted provides business travelers a helpful stream of all-important dining, golf and travel advice, along with links to his work on Forbes.com, Cigar Aficionado and USA Today.

Who did I miss? Please add your favorite business travel tweeters below! 

How we use inflight wi-fi [Infographic]

Locations of Gogo's ground based antenna beaming wifi to planes (Chris McGinnis)

Locations of Gogo’s ground based antenna beaming wifi to planes (Chris McGinnis)

Bay Area Travelers (BATs) are lucky. Since the area’s technocratic elite demand wi-fi access on planes, most airlines offer the service on flights to/from Bay Area airports. Hometown carrier Virgin America offers it on all flights. Delta, the third largest carrier at SFO offers it on all domestic flights. United and American offer it on all their flights between SFO and New York JFK– but it’s hit or miss on other flights.

Southwest now has wi-fi on 75% of its fleet. United says that it should have 300 wi-fi equipped aircraft by the end of this year. JetBlue is talking about adding a newer, faster version of satellite based wi-fi and offering it for free to all passengers.

This week Gogo, the major purveyor of inflight wi-fi produced some interesting numbers around how we use their service– see below for an interesting infographic.

RELATED: Gogo to upgrade inflight wi-fi capacity. 

From Gogo:

When it comes to staying connected at 36,000 feet, tablets and smartphones now make up a whopping 67% of the devices being used to connect to Gogo. Tablets are the most preferred device at 35%, followed closely by laptops (33%) and smartphones (32%).

Apple devices are still reigning above the clouds, following the tablet trend with the iPad being the device of choice. Among all mobile devices being used to connect through Gogo, 84 percent carry Apple’s iOS operating system while 16 percent carry the Android operating system. If you look only at the smartphones our customers are using, the iPhone makes up 73 percent and all Android devices make up 26 percent, with Blackberry and Windows based devices each making up less than 1 percent of devices being used in air.

So, what are our passengers doing once they connect at 30,000 feet? It’s no surprise that general Web surfing ranked as the number one in air, online activity users want to do. Besides Web surfing, passengers spend their time in flight accessing personal email, engaging in social media, checking sports scores and shopping. Business travelers ranked accessing their work email and finalizing reports as the most frequent activity above the clouds. Passengers also utilize Gogo to explore their final destination’s weather, entertainment options and directions upon their arrival.

13GO_005_2013Infographic_v5 (2)

Catching up on Bay Area Travel News, Feb 24

FREE PARKING AT SFO? Last week a new service called FlightCar soft-launched an innovative new car sharing service at SFO. FlightCar lets people parking at the airport rent their vehicles out to other travelers. Every rental is insured up to $1 million, and every renter is pre-screened. Depending on the size, age and condition of your car, you can also make up to $10 per day in gas credits. (And you avoid having to pay for airport parking.) Airport valets are at SFO to pick up and drop off cars to renters. They even wash your car. If you are a renter, FlightCar valets meet you at the airport with your rental. Rates are about 30% less than what you’d pay the big guys like Hertz or Avis. Watch the video above to see how it works. Would you do this? Please leave your comments below!

NEW UNITED FLIGHT BONUSES. Remember last year when The BAT broke the news about United’s new flights from SFO to Paris and Taipei? Those inaugural flights are coming up soon, and United is offering mileage bonuses on both runs. To Paris (11,000 miles roundtrip), you’ll earn 50% to 100% bonus award miles for flights between April 11 and May 31. Register here. For Taipei (13,000 miles round trip), United is also offering 50% to 100% bonuses for flights between April 9 and June 30. Register here. (UPDATE 2-25-13: United has confirmed that dates for the launch of these flights has been affected by the grounding of the 787 Dreamliner. Tentative new start dates: SFO-Paris: April 26; SFO-Taipei: June 6.)

Chris McGinnis inspecting ANA's maintenance hangar at Haneda Airport on the day before the 787 was grounded. (Photo: Chris McGinnis)

BAT-man Chris McGinnis inspecting ANA’s maintenance hangar at Haneda Airport on the day before the 787 was grounded. (Photo: Chris McGinnis)

787 UPDATE: If you didn’t get a chance to jump on one of those shiny new Boeing 787 Dreamliners when United had them at SFO, or when ANA was flying them from San Jose to Tokyo, it sounds like it might be a while until you get the chance to do so. United announced this week that it was dropping the 787 from its schedule through at least June, and has put off new routes set to use the plane, such as Denver-Tokyo. ANA announced today that it has canceled all 787 flights, including San Jose-Tokyo, through at least May 31.

STARWOOD SPG TEAMS WITH DELTA. Delta and Starwood have launched a unique new program called Crossover Rewards, which offers reciprocal benefits in both programs. This means that starting March 1, Starwood Preferred Guest elites get access to Priority lines when checking in and can board Delta flights early. Delta Diamond and Platinum Medallions will get elite level benefits in the Starwood Preferred Guest (SPG) program, including 4 pm checkout, free internet, and one SkyMile per dollar spent on room rate in addition to Starpoints. They will also get one free check bag. Details and registration here:delta.com/crossoverrewards or spg.com/crossoverrewards. Insiders tell The BAT that a Starwood brand will team up with Delta later this spring with some trendy inflight amenities or other promotions. Have you flown Delta from the Bay Area recently? What did you think?

HILTON HHONORS DEVALUED: Effective March 28, Hilton HHonors will play under a new set of rules. Instead of the current seven award tiers, there will be 10. The highest tier will now require a whopping 95,000 points per night, up from just 50,000. You’ll pay more during high season, and less during low season. This is indicative of a travel industry trend I’ve been following—when paying with cash or with points, peak season prices are rising through the roof due to rising demand from travelers. The only way to get the best deals at rates that feel reasonable is to fly or stay during low or so-called “shoulder” seasons. How do you feel about this? Angry enough to dump Hilton and move to a competitor? Well, not so fast…This week Starwood rolled out its adjusted list of hotel award categories, with more hotels moving up than down—not as severe as Hilton’s, but still. Thoughts?

Screen shot 2013-02-24 at 9.50.06 AM

Atop the shiny new $7 billion Marina Bay Sands complex in Singapore (Photo: Chris McGinnis)

SWEATY IN SINGAPORE. Your BAT editor recently traveled to Singapore to research and write his latest BBC Business Trip Column: Business Trip: Singapore. If you haven’t been there recently, check out this column to learn about the city’s newest hotels, hottest tables, and how those new casinos are affecting the local economy.

STREAMING MOVIES ON SOUTHWEST. Last week Southwest announced that it would offer more on demand TV and movies on all wi-fi equipped aircraft (75% of its fleet). Movies cost $5 per device. Wi-fi access (via Row 44) costs $8 per day. Most Southwest flights I take are so short that movies aren’t really an option. What do you think? Have you tried using Southwest’s in-flight Row 44 wi-fi product, which seems to get about as many complaints as the Gogo system used by other carriers? Please leave your comments below.

Harvey Milk San Francisco International Airport?

Harvey Milk San Francisco International Airport?

HARVEY MILK AIRPORT. Despite the lukewarm reaction to the idea (among BAT readers and others) the campaign to add Harvey Milk’s name to SFO continues. SFgate’s City Insider blog said, “Privately, politicos say they’ve heard from plenty of local constituents, including gay and lesbian residents, who like the brand name of SFO, don’t think it’s worth the cost, fear the embarrassment of losing at the ballot or just don’t think it’s worth getting worked up over either way.” The Harvey Milk Foundation has donated $4,500 to a campaign to get the measure on the November ballot, and there’s a slick new website promoting the cause. Have you voted in our poll yet? Please do!

How do you feel about renaming San Francisco International Airport?

View Results

Loading ... Loading ...

Please leave any additional comments you have about renaming SFO in the comments box below.

– Chris McGinnis

 

 

Gogo to upgrade inflight wi-fi capacity

Are you gaga for Gogo inflight wi-fi?

To me, Gogo’s introduction of in-flight wi-fi in 2008 was the greatest thing to happen to business travel since the invention of the jet engine. It has so transformed the flying experience that I now choose my airline based on whether or not it offers wi-fi on board—especially if the flight is longer than two hours.

But recently it seems that the more popular in-flight wi-fi gets, the more difficult is to get a good signal, especially on those long transcontinental flights when the service is most valuable. For example, on two out of three recent transcontinental flights, the signal was so weak or inconsistent that I complained to Gogo, which offered me two $18 credits for use on future flights.

Obviously, Gogo does not want to keep handing out freebies like that, so they’ve fattened the pipes to the plane with the introduction of a new higher capacity system called ATG 4, which is rolling out now on Delta, Virgin America and US Airways jets.

Gogo says the next generation system is capable of delivering a peak speed of 9.8 Mbps, which is three times faster than current standard of 3.1 on the first generation ATG. (ATG is short for “Air to ground.) Gogo is able to do this with the addition of three extra antennae (vs. only one before) and another modem plus a software upgrade.

(Are YOU signed up to get The BAT via email? Hop to it! Click here or enter your email in the pink form to the right, please!) 

Gogo’s inflight internet lab (See slideshow for a look inside)

Earlier this week, Gogo invited me and a few travel and tech writers to its headquarters in Itasca, Il to check out the new ATG 4 system aboard its “jet-propelled internet lab” — a Challenger 600 jet flying out of the Aurora Municipal Airport near Chicago. (See slideshow above for photos)

Onboard the plush 9-seater, the back half of which was full or racks of equipment and cabling, I heard lots of techno babble about latency, megahertz, simulations, Rev A and Rev B, HSPA Mbps, ping tests and page loading. All way over my head.

All I cared about was whether or not I got a good signal—and on this flight I did—good enough to stream a two-minute YouTube video with only a few bumps for buffering, even though Gogo now discourages or even blocks access bandwidth hogging sites like Hulu or Netflix. But there were only nine passengers on board flying over the western suburbs of Chicago.

It remains to be seen what kind of signal I’ll get using ATG 4 the next time I’m flying over Colorado when half the plane is logged on.

Right now, there are only 25 jets that have the new ATG 4 system—out of a total of 1680 jets flying with Gogo onboard.  Gogo is not making a big deal about the upgrade on the plane– the only way you know you are on an upgraded one is by taking a good look at the plane parked at the gate—look for two fins on the underbelly (vs. just one on the bottom before) , and two directional antennae (bicycle helmet sized humps) on either side if the aircraft fuselage. (See slideshow above for a look at these fins)

Currently, installation of ATG 4 is ongoing on Delta, Virgin America and US Airways. Gogo expects to add it to United’s PS fleet and on American Airlines starting next year.

Here are a few extra newsy nuggets I picked up on my visit to Gogo HQ and the test flight:

>There are currently 173 ground-based Gogo transmitters mounted on celluar towers in the continental US and southern Alaska that beam up a signal within a 250 mile radius. (See slideshow for a map of towers.)

>Gogo is adding and upgrading its transmitters fastest in the Midwest—which is where most complaints about weak signal occur.

>A Gogo system onboard a plane consists of two large toaster-sized black metal boxes mounted in the belly, two or three routers (about the size of the one you may have in your house) that are placed in the ceiling of the aircraft to evenly distribute the wi-fi signal among passengers, and lots of cabling. Total added weight is about 150 lbs. (See slideshow to see what it looks like)

(Are YOU signed up to get The BAT via email? Hop to it! Click here or enter your email in the pink form to the right, please!) 

>The new ATG 4 system can handle about 65 passengers logged on simultaneously—the current max is about half that. This means that overload problems are more likely on larger planes flying on longer routes– for example, both of my poor connection experiences occurred on 250-seat Delta 767s.

>Remember when Google sponsored free inflight during the holidays in 2009? So many users logged on that systems crashed and complaints soared. Gogo says that after that, freebie promos have been (and will continue to be) limited to short 15 minute test periods only.

>While overall in-flight wi-fi usage stats sound low (at around 5%), Virgin America says that usage runs as high as 40% on transcontinental flights, especially those between San Francisco and New York (natch).

What’s been your experience with in-flight wi-fi? Are you a heavy user like me? Have you experienced connectivity issues? Would you rather spend your time on board reading or gazing out the window? Please leave your comments below.

*****

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

Follow @cjmcginnis

Welcome new readers! If this information was helpful to you, please subscribe to The BAT via e-mail– and tell your friends about it, too!

*****

Sponsor:  

For a limited period, San Francisco passengers will have the opportunity to experience spacious luxury onboard the world’s largest commercial aircraft, the Airbus A380 on flights to Asia.  Between December 28, 2012 and March 24, 2013, Singapore Airlines will pop into town with daily “Pop-Up” A380 flights between San Francisco and Singapore via Hong Kong.  Flip through this slideshow to see its famous Suites and the widest Business Class seats in the sky.

SQ1 departs SFO at 10:50 pm and arrives in Hong Kong at 5:50 am two days later. Flight time is about 13 hours to Hong Kong, and with another 3.5 hours to Singapore, you’ll have plenty of time to soak up the luxury and explore the 1000+ onboard entertainment options.  SQ2 arrives daily in SFO at 7:45 pm on the same day it departs from Singapore and Hong Kong.

 

PreCheck trusted traveler lanes arrive at SFO

Look for the PreCheck logo at SFO starting next Wednesday, Nov 14.

It’s official: Starting on Wednesday, November 14,  the TSA’s popular PreCheck trusted traveler security lanes make their long-awaited debut at San Francisco International Airport.

PreCheck offers certain high mileage frequent flyers access to special, faster lanes at airport security that do not require them to remove their shoes, belts or coats, or take their laptops out of their bags for screening. SFO is one of the last major airports in the US to get PreCheck.

Initially, there will be only two PreCheck lanes: One at United’s premium or elite level member checkpoint (“F3”) in Terminal 3; the other at the joint American/Virgin America checkpoint at Terminal 2. Both PreCheck lanes will be located on the far left side of the checkpoints with PreCheck directional signage.

There will be no PreCheck lanes at the international terminal checkpoints because PreCheck is for domestic passengers only.

Only specially selected passengers flying United or American can use PreCheck lanes when they open on Wednesday.

(Are YOU signed up to get The BAT via email? Hop to it! Click here or enter your email in the pink form to the right, please!) 

There is no definitive word yet on when or whether Alaska, Delta or US Airways passengers will see PreCheck lanes at Terminal 1.  A Delta spokeswoman told The BAT, “We will continue to keep an eye on the number of our customers [in the Bay Area] who participate in PreCheck.  As that number grows, a specially designated PreCheck line is possible in the future.”

For now, Virgin America passengers cannot use PreCheck lanes at T2 because the carrier is not yet part of PreCheck, which the TSA still considers a pilot program. Virgin spokesperson Jennifer Thomas said, “Carriers need a certain number of eligible participants in their frequent flyer programs for TSA to accept them into the testing and initial operation of the program. TSA recently expanded that pool, and as a result we are now working with them on this and hope to be in – in the near future.”

In order to be able to use PreCheck lanes at SFO, you must first opt in to an invitation from United or American or sign up here. You can request an invitation from United here (requires Mileage Plus sign in). American Airlines AAdvantage members can opt in here.

In addition all Global Entry, Nexus and other card-carrying trusted travelers that hold special clearance from US Customs and Border Protection are eligible for PreCheck.

PreCheck or CLEAR?

Starting next Wednesday security checkpoints at SFO will have THREE special fast lanes for frequent travelers: PreCheck,  CLEAR  and airline first class/elite lines. These three options are all slightly different.

CLEAR, which operates at SFO as well as airports in Dallas/Ft Worth, Denver and Orlando, provides guaranteed access to the front of the standard security lines for an annual fee of $179. Members still have to remove shoes, laptops, etc. There are CLEAR lanes at all entrances at all terminals, including international, at SFO.  CLEAR’s  biggest selling point is that it guarantees access to the front of the line—and this certainty about the airport experience is very valuable to time-pressed frequent travelers. (Click here for a free two-month trial of  CLEAR )

The most important thing to know about PreCheck is that selection is random—which means that even of you have obtained PreCheck status, you are NOT guaranteed access to the PreCheck lane. You will only know that you are selected for the PreCheck lane when you arrive at airport security and allow the agent to scan your boarding pass or smartphone. Three beeps from the scanner means that you can proceed to the PreCheck lane. One beep means that you must enter the (likely longer) non-PreCheck line for standard screening. For security reasons, the TSA will not reveal its selection criteria. PreCheck is a free program if you are one of the lucky few chosen by your airline for this status. If not, you can buy your way into PreCheck status by spending $100 to get Global Entry from Customs and Border Protection (which provides access to faster kiosks vs immigration lines when returning to the US from abroad).

For those who have CLEAR and PreCheck,  CLEAR just announced that it has been approved to integrate PreCheck eligible CLEAR members into the PreCheck screening lane after they verify with CLEAR. “We are working with the airports and local TSA to operationalize the integration, which will hopefully be done soon,” said CLEAR spokesperson Nora O’Malley.

(Are YOU signed up to get The BAT via email? Hop to it! Click here or add your email in the pink form to the right, please!) 

Finally, if you are flying in first or business class, or are an elite level member of an airline frequent flyer program, you will have access to a special, shorter (most of the time) security line. United recently discontinued its Premier Line option, which allowed non-elite members to pay a fee for access to faster elite security lines.

So which line makes the most sense for you? Will you opt-in for PreCheck? Spend $100 for Global Entry? Pay $179 for guaranteed CLEAR access? Or just stick with what you’ve got? Please leave your comments below!

*****

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

Follow @cjmcginnis

Welcome new readers! If this information was helpful to you, please subscribe to The BAT via e-mail– and tell your friends about it, too!

*****

Sponsor:  

For a limited period, San Francisco passengers will have the opportunity to experience spacious luxury onboard the world’s largest commercial aircraft, the Airbus A380 on flights to Asia.  Between December 28, 2012 and March 24, 2013, Singapore Airlines will pop into town with daily “Pop-Up” A380 flights between San Francisco and Singapore via Hong Kong.  Flip through this slideshow to see its famous Suites and the widest Business Class seats in the sky.

SQ1 departs SFO at 10:50 pm and arrives in Hong Kong at 5:50 am two days later. Flight time is about 13 hours to Hong Kong, and with another 3.5 hours to Singapore, you’ll have plenty of time to soak up the luxury and explore the 1000+ onboard entertainment options.  SQ2 arrives daily in SFO at 7:45 pm on the same day it departs from Singapore and Hong Kong.

 

 

A vision of the future from Virgin America & Salesforce

Virgin America is once again going to change up the airline passenger experience– this time using Chatter, Salesforce’s wildly popular corporate social media platform. (Sort of like an internal Facebook for companies.)

This initiative was announced at the big Dreamforce conference held here in San Francisco last month with a video interview with Virgin CEO David Cush (above), and presentations by Salesforce execs with their grand plans on how it will all work.

Virgin spokesperson Abby Lunardini told The BAT that many of the stories in the blogosphere regarding the rollout of the initiative are premature. She said that Chatter will be launched internally later this fall, which should help bring  behind-the-scenes communication among employees into real-time. But she emphasized that the rollout of Chatter onto Virgin’s customer-facing seatback RED system is still in the distant future. So what follows is what we’ll eventually see. But not for a while. A man can dream, right?

So, at some point, maybe in 2013, Virgin’s seatback video screen will greet you by name and know your Elevate status when you sit down on your flight. It will offer you food and drink based on what you’ve ordered on previous flights.

If your flight is delayed, it will push information to your seatback regarding connecting flight information or changes– and provide you with alternatives before you land. It will also provide access to your Elevate account.

If you’ve chosen to provide Virgin with access to your Twitter or Facebook accounts, it will let you know if you have friends sitting nearby– and connect you with them for an inflight chat if you’d like. If you tweet or post on Facebook regarding positive or negative experiences during your flight, someone from Virgin America might respond.

Virgin customer service employees will also be using Chatter to communicate with each other… and with passengers in-flight or on the ground… using iPads. So, for example, a high high-ranking member of Elevate arriving on a late flight and in danger of missing a connection could be greeted by a smiling Virgin employee holding an iPad displaying a sign with the flyer’s name and photo– and then escorted quickly to the waiting flight.

What do you think? Is this new social enterprise solution going to improve your experience with Virgin America? Or will it feel like an invasion of your privacy? Please leave your comments below. 

>by Chris McGinnis

**DO YOU LIKE WHAT YOU ARE READING HERE? Help spread the word about The BAT! Forward this link to your frequent traveling colleagues, your travel agent, your corporate travel manager! We need new readers and will only get them from recommendations from readers like YOU! www.thebat-sf.com**

*****

Are YOU signed up for The BAT? If not, why not? Subscribe to The BAT via e-mail!

Follow @cjmcginnis

Welcome new readers! If this information was helpful to you, please subscribe to The BAT via e-mail– and tell your friends about it, too!

*****