Southwest launches big fare sale


Southwest Airlines has launched a nationwide sale offering some eye-poppingly good deals for fall and winter travel. How about SFO to Chicago  and back for just $175 all in? Oakland to Denver for just $150? Or SFO all the way to Atlanta and back for less than $200? These are just a few samples of hundreds of really good deals on offer.



BUT, there’s a catch, as always… so don’t get your hopes up for a great deal during the peak holiday travel season. The fares are only good during what I call the “dead weeks.” These are the slowest travel days of the year—Wednesday, November 28 through Wednesday, December 12, 2012, and then again from Monday, Jan. 7 through Thursday, Feb. 14, 2013



These fares are excellent choices for business travelers who can schedule their meetings during these dips in demand when fares plummet.

They are also good for those who cannot afford peak holiday pricing and don’t mind postponing family visits or vacations.

They are also great options for skiers headed to the Rockies if the snow is not up to snuff in the Sierra in January.

Here are the details:

>Book your trip at southwest.com by midnight on Thursday October 11, 2012. Note that Southwest and AirTran launched this fare sale today… and you can count on other airlines matching the sale later today with similar fares on competitive routes.

>To get these deals, you must enter the discount code BigDeal40 in the Promo Code box on southwest.com or SWABIZ.com in order to receive the discount.

>Act fast. The sale is good for travel Wednesday, November 28 through Wednesday, December 12, 2012, and then again from Monday, Jan. 7 through Thursday, Feb. 14, 2013 (Not good on Sundays and certain other blackout dates). The cheapest seats will sell out fast.

>Here are all the terms and conditions for Southwest.

A similar sale, but without the gimmicky discount code is also underway at Southwest subsidiary AirTran—check sale fares at www.airtran.com.

>by Chris McGinnis

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