Quantcast

10 things about new Aloft hotels

IMG_2704

Over the last year, I’ve been hearing a lot about the new Aloft hotel brand from Starwood. Since I have not had the chance to sleep over in one yet, I asked for a tour of the Aloft San Francisco Airport, one of the three Aloft hotels in the Bay Area—all of which have opened in the last year.

With my camera and notepad I met up with hotel sales & marketing manager Janfred Agarao who showed me around the hotel located on Millbrae Ave just south of SFO.

(click here for my Google+ slideshow of the Aloft at SFO)

Here’s what I saw and learned.

>The Aloft brand is billed as “A Vision of W Hotels” and it’s clear that the W is from where the new chain’s quirky and colorful spirit comes. The SFO property was the 62nd Aloft hotel to open—Starwood expects to have 80 by the end of this year. The other Bay Area locations the Aloft Silicon Valley, located in Newark, which used to be the old W Silicon Valley, and the Aloft Cupertino, near the Apple campus.)

>Most Aloft hotels are built new-from-the-ground-up, but this building started out in the 60’s as the Thunderbird Hotel (which starred in the film, Bullitt), and most recently was a Clarion hotel. Starwood came in and took the building down to the studs and added brand new space, so the look and feel is brand spanking new.

IMG_2751

>The six story Aloft at SFO opened last September with 252 rooms. Its average rate is about $239 per night. Occupancy is healthy—the hotel regularly sells out on midweek on Tuesdays and Wednesdays, but struggles to fill up on weekends (which is when rates take a tumble to the $150 range).

(click here for my Google+ slideshow of the Aloft at SFO)

>Most Aloft hotels are located in suburbs, near airports or on the fringes of major downtown areas. For example, New York City locations are in Harlem and in Brooklyn.

IMG_2723

>The lobby of the Aloft at SFO is big, bright and lively—the hotel calls it the “remix area” and there’s room for small groups to gather, communal tables, an unusual blue pool table, free wi-fi, and electrical outlets all over the place. Stationary iPads are available for browsing or making reservations via OpenTable. There are also two desktop computers and a printer.

>Food service is “grab and go” with a wide variety of snacks, such as prepared salads and sandwiches Butterfingers, trail mix or Doritos, Ben & Jerry’s ice cream or It’s It bars are available for sale. Guests who want a full service meal can walk across the parking lot to the Westin hotel.

IMG_2722

>Agarao said that the busiest time in the lobby is morning and during happy hour, from 5-8 pm when there’s live acoustical music and discounts on snacks, beer and designer cocktails at the WXYZ bar- muddled watermelon martinis anyone?

(click here for my Google+ slideshow of the Aloft at SFO)

>While Starwood is clearly trying to cater to a younger crowd with the Aloft brand, Agarao said guests generally range from 20 to 50 years old.

IMG_2735

>Beds in nearly every room at the Aloft are placed opposite the window instead of lining up along side it as they do in most hotel rooms. Good feng shui? Who knows? But rooms appear modern, comfortable and well appointed with Bliss bath products, coffee makers and quirky touches like retro-clocks.

>Rooms located on the hotel’s 6th floor offer excellent views of planes taking off and landing on SFO runways…a hypnotizing sight…and only minimal rumbles from jet blasts.

(click here for my Google+ slideshow of the Aloft at SFO)

Have you stayed at an Aloft hotel yet? Let us know what you think! Please leave your comments below! 

-Chris McGinnis

***

Are YOU signed up for The BAT- The Bay Area Traveler? If not, why not? Subscribe to The BAT via e-mail!

 

Catching up on Bay Area Travel News, Feb 24

FREE PARKING AT SFO? Last week a new service called FlightCar soft-launched an innovative new car sharing service at SFO. FlightCar lets people parking at the airport rent their vehicles out to other travelers. Every rental is insured up to $1 million, and every renter is pre-screened. Depending on the size, age and condition of your car, you can also make up to $10 per day in gas credits. (And you avoid having to pay for airport parking.) Airport valets are at SFO to pick up and drop off cars to renters. They even wash your car. If you are a renter, FlightCar valets meet you at the airport with your rental. Rates are about 30% less than what you’d pay the big guys like Hertz or Avis. Watch the video above to see how it works. Would you do this? Please leave your comments below!

NEW UNITED FLIGHT BONUSES. Remember last year when The BAT broke the news about United’s new flights from SFO to Paris and Taipei? Those inaugural flights are coming up soon, and United is offering mileage bonuses on both runs. To Paris (11,000 miles roundtrip), you’ll earn 50% to 100% bonus award miles for flights between April 11 and May 31. Register here. For Taipei (13,000 miles round trip), United is also offering 50% to 100% bonuses for flights between April 9 and June 30. Register here. (UPDATE 2-25-13: United has confirmed that dates for the launch of these flights has been affected by the grounding of the 787 Dreamliner. Tentative new start dates: SFO-Paris: April 26; SFO-Taipei: June 6.)

Chris McGinnis inspecting ANA's maintenance hangar at Haneda Airport on the day before the 787 was grounded. (Photo: Chris McGinnis)

BAT-man Chris McGinnis inspecting ANA’s maintenance hangar at Haneda Airport on the day before the 787 was grounded. (Photo: Chris McGinnis)

787 UPDATE: If you didn’t get a chance to jump on one of those shiny new Boeing 787 Dreamliners when United had them at SFO, or when ANA was flying them from San Jose to Tokyo, it sounds like it might be a while until you get the chance to do so. United announced this week that it was dropping the 787 from its schedule through at least June, and has put off new routes set to use the plane, such as Denver-Tokyo. ANA announced today that it has canceled all 787 flights, including San Jose-Tokyo, through at least May 31.

STARWOOD SPG TEAMS WITH DELTA. Delta and Starwood have launched a unique new program called Crossover Rewards, which offers reciprocal benefits in both programs. This means that starting March 1, Starwood Preferred Guest elites get access to Priority lines when checking in and can board Delta flights early. Delta Diamond and Platinum Medallions will get elite level benefits in the Starwood Preferred Guest (SPG) program, including 4 pm checkout, free internet, and one SkyMile per dollar spent on room rate in addition to Starpoints. They will also get one free check bag. Details and registration here:delta.com/crossoverrewards or spg.com/crossoverrewards. Insiders tell The BAT that a Starwood brand will team up with Delta later this spring with some trendy inflight amenities or other promotions. Have you flown Delta from the Bay Area recently? What did you think?

HILTON HHONORS DEVALUED: Effective March 28, Hilton HHonors will play under a new set of rules. Instead of the current seven award tiers, there will be 10. The highest tier will now require a whopping 95,000 points per night, up from just 50,000. You’ll pay more during high season, and less during low season. This is indicative of a travel industry trend I’ve been following—when paying with cash or with points, peak season prices are rising through the roof due to rising demand from travelers. The only way to get the best deals at rates that feel reasonable is to fly or stay during low or so-called “shoulder” seasons. How do you feel about this? Angry enough to dump Hilton and move to a competitor? Well, not so fast…This week Starwood rolled out its adjusted list of hotel award categories, with more hotels moving up than down—not as severe as Hilton’s, but still. Thoughts?

Screen shot 2013-02-24 at 9.50.06 AM

Atop the shiny new $7 billion Marina Bay Sands complex in Singapore (Photo: Chris McGinnis)

SWEATY IN SINGAPORE. Your BAT editor recently traveled to Singapore to research and write his latest BBC Business Trip Column: Business Trip: Singapore. If you haven’t been there recently, check out this column to learn about the city’s newest hotels, hottest tables, and how those new casinos are affecting the local economy.

STREAMING MOVIES ON SOUTHWEST. Last week Southwest announced that it would offer more on demand TV and movies on all wi-fi equipped aircraft (75% of its fleet). Movies cost $5 per device. Wi-fi access (via Row 44) costs $8 per day. Most Southwest flights I take are so short that movies aren’t really an option. What do you think? Have you tried using Southwest’s in-flight Row 44 wi-fi product, which seems to get about as many complaints as the Gogo system used by other carriers? Please leave your comments below.

Harvey Milk San Francisco International Airport?

Harvey Milk San Francisco International Airport?

HARVEY MILK AIRPORT. Despite the lukewarm reaction to the idea (among BAT readers and others) the campaign to add Harvey Milk’s name to SFO continues. SFgate’s City Insider blog said, “Privately, politicos say they’ve heard from plenty of local constituents, including gay and lesbian residents, who like the brand name of SFO, don’t think it’s worth the cost, fear the embarrassment of losing at the ballot or just don’t think it’s worth getting worked up over either way.” The Harvey Milk Foundation has donated $4,500 to a campaign to get the measure on the November ballot, and there’s a slick new website promoting the cause. Have you voted in our poll yet? Please do!

How do you feel about renaming San Francisco International Airport?

View Results

Loading ... Loading ...

Please leave any additional comments you have about renaming SFO in the comments box below.

- Chris McGinnis